Built from Losses.
Worn by Winners.
Founded by Paki and Jareed, Counterfit creates premium streetwear that embodies the hustle, the grind, and the unbreakable spirit of those who refuse to quit.
The Four Pillars
These are the foundations that drive everything we create and every story we tell
The Hustler's Blueprint
Counterfit is built on failure turned to success. Every garment represents a lesson in resilience, a testament to the grind that never stops.
Every piece embodies the spirit of turning setbacks into comebacks
The drip serves as a reminder that mistakes are not the end, they're the foundation
"Built from losses. Worn by winners."
Street Luxury Movement
We're redefining what it means to "make it out." Luxury is no longer gated—it's the reward of ambition and the crown for the self-made.
Streetwear becomes a symbol of achievement and self-determination
Every collection celebrates the journey from the streets to success
"Luxury born in the streets."
Rebel Energy
Counterfit is for the ones who don't conform. Success isn't about fitting in—it's about breaking rules and living loud, unapologetically.
Every drop is an act of defiance against the conventional system
We celebrate individuality and the courage to stand apart from the crowd
"For the ones who don't fit in."
Tech-Driven Hype
Counterfit isn't just fashion—it's an experience. The brand lives where live-stream meets streetwear, creating instant global connections.
The hustle of tomorrow is digital, instant, and globally accessible
Every piece connects you to a worldwide community of hustlers
"Live. Limited. Legendary."
Paki & Jareed
Two hustlers who turned their vision into reality. They built Counterfit from the ground up with one simple belief: luxury should be earned, not given.
Jareed
Co-Founder & Creative Director
The creative force behind Counterfit's aesthetic. Jareed brings raw street energy and innovative design to every collection, ensuring each piece tells a story of resilience and ambition.
Paki
Co-Founder & Brand Strategist
The strategic mind that shapes Counterfit's future. Paki's understanding of culture and community ensures every drop connects with the hustlers who refuse to quit on their dreams.
"We're not just creating clothes—we're crafting the future of premium streetwear. Every detail matters, every piece tells a story of excellence, and every collection is built for those who understand that the grind never stops."
- Paki & Jareed
Ready to Join The Movement?
This isn't just about fashion. It's about joining thousands of others who refuse to quit on their dreams. The grind never stops, and neither do we.