Luxury Streetwear Redefined
Founded by Paki and Jareed, Counterfit creates premium streetwear that blends luxury with innovation. Every piece tells a story of craftsmanship and timeless design.
Paki and Jareed's Vision
Premium COUNTERFIT fleece jacket - embodying luxury, innovation, and timeless design
"Redefining streetwear with a blend of luxury, innovation, and timeless design" isn't just our tagline— it's the foundation of everything we create. Our mission is to bridge the gap between high fashion and street culture, crafting pieces that honor both heritage and future possibilities.
Every collection tells a story of meticulous craftsmanship, innovative materials, and design philosophy that respects the past while boldly stepping into the future. We create for individuals who appreciate the artistry behind exceptional streetwear and understand that true luxury lies in the details.
Our commitment extends beyond creating beautiful garments. We're building a community of individuals who share our passion for excellence, innovation, and authentic self-expression. Each piece we design is a testament to our belief that luxury streetwear should not only look exceptional but also tell a story of craftsmanship, creativity, and cultural relevance.
Our Values
These core principles guide everything we do, from design to production to customer service
Innovation & Excellence
We believe in pushing boundaries and never settling for mediocrity. Every piece we create embodies the spirit of innovation and timeless design.
Premium Quality
Using only the finest materials and craftsmanship, we ensure every product meets our exacting standards of luxury and durability.
Community First
Our customers are more than buyers - they're part of a movement. We build products for a community that shares our values.
Global Impact
From local communities to global markets, we strive to make a positive impact through sustainable practices and ethical production.
Our Journey
From humble beginnings to global recognition, here's how we've grown while staying true to our values
The Beginning
Founded with a vision to create luxury streetwear that blends innovation, quality, and timeless design.
First Collection
Launched our debut collection, introducing Paki and Jareed's vision of luxury streetwear with innovative design and premium materials.
Design Innovation
Pioneered new techniques in streetwear construction, blending traditional craftsmanship with modern innovation.
Timeless Collections
Established our signature aesthetic of timeless design, creating pieces that transcend seasonal trends.
Luxury Redefined
Recognized globally for redefining streetwear through our unique blend of luxury, innovation, and timeless design.
Meet Paki and Jareed
The visionaries behind Counterfit, Paki and Jareed embody the innovation and excellence that defines our brand. With an unwavering commitment to quality and a deep understanding of streetwear culture, they have built Counterfit from the ground up with one simple belief: luxury should be earned, not given.
Jareed
Co-Founder & Creative Director
Jareed brings a unique vision to luxury streetwear, combining innovative design with authentic street culture. His attention to detail and commitment to quality drives Counterfit's creative direction.
Paki
Co-Founder & Brand Strategist
Paki's strategic vision and deep understanding of fashion culture helps shape Counterfit's brand identity. His passion for excellence ensures every piece reflects the brand's commitment to luxury streetwear.
Drawing from a deep appreciation for both luxury fashion and authentic street culture, Paki and Jareed created Counterfit to bridge these worlds through innovative design and uncompromising quality. Every piece reflects their shared vision of streetwear that transcends temporary trends to become timeless statements.
"Our vision for Counterfit is simple: redefining streetwear with a blend of luxury, innovation, and timeless design. We're not just creating clothes—we're crafting the future of premium streetwear, where every detail matters and every piece tells a story of excellence."
Join The Movement
Ready to be part of something bigger? Discover our collections and join thousands of others who refuse to quit on their dreams.